Local SEO
SEO (Search engine optimization) refers to making sure your website stands out in Google searches. Local SEO is the art and science of getting your business found locally – in your marketing area. A fully, locally optimized site should show not just on the first page of search results for your important keywords (search terms); but ideally in Google’s local “map pack”.
There are a lot of individual services (see below) and E-Marketing Solutions can help handle all these details so you can focus on running your business, and enjoying the growth of that business.
Local SEO Services
| Service | Description |
|---|---|
| Google Business Profile (GBP) Optimization | Claiming, verifying, and optimizing the GBP listing (business description, categories, photos, hours, services, Q&A, etc.). |
| Local Citation Building | Creating and managing consistent business listings (NAP: Name, Address, Phone Number) across top directories like Yelp, Bing Places, Apple Maps, etc. |
| Local Keyword Research | Identifying geo-targeted keywords like “plumber in Austin” or “best pizza near me.” |
| On-Page Optimization for Local | Optimizing website elements like meta titles, descriptions, H1s, schema, and location pages with local intent. |
| Location or Service Area Pages | Creating individual landing pages for each city, region, or service area to target local queries. |
| Local Schema Markup | Adding structured data (LocalBusiness, ServiceAreaBusiness) to help search engines understand local relevance. |
| Review Management & Strategy | Encouraging and responding to reviews on Google and other platforms, and implementing a review acquisition strategy. |