Search Engine Marketing (SEM) can include any type of on
line advertising to increase traffic to a website. This can be a stand-alone strategy, a strategy used in conjunction with SEO, or commonly, a short-term strategy to drive traffic while building organic traffic through SEO.
Google Adwords is one of the most popular forms of SEM and E-Marketing Solutions can set up an advertising campaign, monitor the results and give detailed reporting on the traffic and costs associated on a monthly basis.
Facebook and Instagram are also popular for “social” search marketing and E-Marekting Solutions can create and manage these campaigns as well.
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