Search Engine Marketing (SEM) can include any type of online advertising to increase traffic to a website. This can be a stand-alone strategy, a strategy used in conjunction with SEO, or commonly, a short-term strategy to drive traffic while building organic traffic through SEO.

Google Adwords is one of the most popular forms of SEM and E-Marketing Solutions can set up the advertising campaign, monitor the results and give detailed reporting on the traffic and costs associated on a monthly basis.